BEFORE THE FIRST ORDER
Turn a Product Idea into a Business Plan.
Work out who will buy, what each order needs to earn, how you will deliver, and which steps to take in your first 90 days.
FOR ECOMMERCE FOUNDERS / FROM IDEA TO SCALE
Build Your
Ecommerce Company.
From Idea to Scale.
- Turn Your Idea into a Practical Launch Plan.
- Build Systems Your Team Can Run.
- Lead a Company That Depends Less on You.
THE COMPANY BEHIND THE PRODUCT
IT STARTS WITH YOUIdea → Offer → First Customers
A Company Your Team Can Run.
FOUNDER PARTNER · OPERATOR · CONSULTANT · IMPLEMENTERCONNECTICUT / WORKING NATIONWIDE
WHAT DO YOU NEED TO BUILD NEXT?
Know What to Build.
Get Help Building It.
Get help with the decisions a product alone cannot answer: how the business makes money, how orders get delivered, who owns the work, and what needs to change as you grow.
WHEN TRACTION ARRIVES
Stop Being the Only Person Who Knows How.
Document recurring work, decide what to delegate, and give your first hires the instructions and authority to take it on.
WHEN THE COMPANY GROWS
Find What Is Limiting Your Next Stage of Growth.
See where margin, inventory, support capacity, or management is falling behind. Build a plan with owners, measures, and priorities.
WHERE ARE YOU RIGHT NOW?
Find the Help That Fits Your Company.
Choose your current challenge to see recommended priorities, a relevant engagement, and a free guide.
YOUR STARTING POINT / 01
Start: Turn Your Ecommerce Idea into a Launch Plan.
Start by testing demand and order economics. Use those findings to decide what to build, buy, and postpone.
- Define the customer, problem, offer, and route to first demand.
- Map one order from purchase through delivery, support, and repeat purchase.
- Model price, product cost, fulfillment, returns, and acquisition assumptions.
Idea → Framework · $495
YOUR STARTING POINT / 02
Build: Build Processes Your Team Can Run.
Choose one recurring workflow that consumes founder time. Define its normal steps, exceptions, and owner before adding automation.
- Trace the order and customer journey across the tools you already use.
- Document recurring work, exceptions, and the person responsible.
- Connect CRM, fulfillment, customer support, and simple reporting.
Startup Blueprint · $995
YOUR STARTING POINT / 03
Hire: Make the Right Hire. Set Them Up to Succeed.
Compare hiring with simplifying, automating, or outsourcing the work. If a hire is right, agree the outcomes and authority before recruiting.
- Separate recurring work from one-time projects and avoidable rework.
- Compare an employee, contractor, agency, software, and automation.
- Define outcomes, decision rights, and a role scorecard.
Founder Operating Partner+ · $995
YOUR STARTING POINT / 04
Scale: Build Capacity for Your Next Stage of Growth.
Identify the operating constraint, measure its effect on margin and delivery, and give the next improvement a named owner.
- Find constraints across demand, inventory, fulfillment, and support.
- Connect contribution economics with cash and capacity planning.
- Build cross-functional ownership and an operating review cadence.
Scale-Up Operating System · $7,500–$20,000+
YOUR STARTING POINT / 05
Lead: Lead the Company without Owning Every Decision.
Keep control of company direction while giving managers clear outcomes, decision boundaries, and a regular place to review progress.
- Redesign the founder role around decisions only you should own.
- Define delegated authority and clear escalation thresholds.
- Develop managers through outcomes, feedback, and operating reviews.
Founder Operating Partner+ · $995
SUPPORT FROM YOUR FIRST IDEA TO YOUR NEXT STAGE
Start. Build. Hire. Scale. Lead.
A SENSIBLE WAY TO BEGIN
One Decision, a Company Plan,
or Ongoing Support.
Start with a defined question or a company framework. When you need help putting decisions into practice, choose a scoped build or fractional operating role.
TALK IT THROUGH
Founder Working Session
Work through a hiring, pricing, systems, or operating decision. Receive a written list of decisions and next steps.
$17560 minutes · paid consulting
See the Working Session →BUILD THE FOUNDATION
Idea → Framework
Define your customer, offer, economics, and operating flow in two sessions. Leave with a framework and 90-day plan.
$495fixed scope · one business concept
See the Framework →KEEP BUILDING
Founder Operating Partner
Keep priorities moving with a monthly session, two short questions, and one document review.
$495per month · advice and review
See Ongoing Support →ECOMMERCE IS A CONNECTED BUSINESS
Connect the Work from First Visit to Repeat Purchase.
An order touches your store, payment system, inventory, fulfillment, customer support, and CRM. We help those systems and their owners work together.
- 01Traffic & Visitor
- 02Lead & Offer
- 03Conversion & Payment
- 04Fulfillment
- 05Customer Support
- 06Retention
- 07Repeat Purchase
- 08Referral
Know where customer information lives, who handles the next step, and which measures show whether the journey is working.
Our role is to build the business infrastructure around growth. Campaign production, paid media buying, and creative execution remain with your team or specialist partners.
THE CAPABILITIES BEHIND THE RELATIONSHIP
Build the Processes, People,
and Systems You Need.
Choose the area you need to improve. Each capability connects business decisions with practical plans, tools, or implementation.
01
Founder & Executive Advisory
Make the Decision. Know What Comes Next.
02Company Architecture & Operations
Make the Work Repeatable—and Easier to Delegate.
03People & Organization
Add the Right Role, with Clear Accountability.
04Ecommerce Growth Infrastructure
Connect Customer Data to the Next Customer Action.
05Data, Finance & Decisions
Know Which Growth Is Worth Funding.
06AI & Workflow Automation
Reduce Repetitive Work without Losing Oversight.
07Business Systems & Technology
Choose Systems That Fit How Your Business Works.
EXPERIENCE FROM INSIDE THE BUSINESS
Work with an Operator
Who Has Built from the Inside.
Austin Spence brings 15+ years across startup, scale-up, ecommerce, and digital-business operations. As the first hire in an early-stage digital business, he worked directly with ownership to build processes, customer systems, reporting, and team infrastructure.
Meet the Founder →15+ yearsacross startup and scale-up environments
5,000,000+contacts in lifecycle / CRM environments
300+SOPs and operational systems built
Founder Knowledge→Connected Systems→Company Infrastructure
Building the Company as Its First Hire.
Building the processes, customer infrastructure, reporting, and team foundations around an emerging business.
Read the Operating Story →Customer Data→Lifecycle Logic→Better Decisions
Connecting Customer Data, Lifecycle, and Retention.
Connecting segmentation, lifecycle workflows, reporting, and customer operations in complex digital environments.
Read the Operating Story →HOW WE WORK
Agree the Result.
Build It. Hand It Over.
You know what is included before work starts. For implementation, the handover includes documentation, training, and a named owner.
See the Method →Understand & Model
Identify the problem, check the evidence, and agree the deliverable, price, and responsibilities.
Build & Enable
Create the agreed process, model, or system. Test it with the people who will use it.
Measure & Evolve
Review the agreed measures, document what changed, and decide whether further work is needed.
THE FOUNDER’S OPERATING LIBRARY
Practical Guides for Building Your Company.
START / COMPANY FOUNDATIONS
How to Turn an Ecommerce Idea into a Company
A practical sequence for turning a product idea into an offer, an economic model, an operating flow, and a 90-day plan.
HIRE / FIRST TEAM
Who Should You Hire First? Start with the Work
A decision framework for choosing an employee, contractor, agency, software, or automation—and defining a role that creates capacity.
SCALE / DECISION SYSTEMS
Which Ecommerce KPIs Should You Review Each Week?
Build a compact founder scorecard around contribution, customer behavior, cash, capacity, and the decisions each measure should trigger.
A FOCUSED FIRST STEP
Work Through Your Next Business Decision.
Bring a hiring, pricing, systems, or operating question. Work through the options with Austin and receive written next steps.